Every blouse, bookend and handbag inside a C. Wonder showroom is happy, preppy and on-trend.
The store sells a very whimsical image of sophisticated but not stuffy that celebrities like Katie Holmes and Kelly Ripa have been buying since the brand debuted in Manhattan last fall. With its ninth and newest store now open in Tysons Center Corner, Washington shoppers can take home a very K Street look on a Hill staffer paycheck.
"Our motto is luxury has no price tag, " said Daniela Marin, head of public relations for C. Wonder, "and we know that the smart, successful Washington woman understands that."
From high-heels to housewares, C. Wonder is not unlike Target, only far more glamour and without a toilet paper aisle. The average price of most items is around $40, but the look is undeniably high-end.
C. Wonder celebrated a belated store opening Thursday night hosting shoppers with cocktails and discounts. The original party, scheduled for last week, was postponed by Hurricane Sandy. The store still opened on schedule and is gearing up for the holiday shopping season. Marin predicts that personalized accessories with a letter monogram (and custom in-store custom monogramming options) will be especially popular with gift-givers.
After the holidays, C. Wonder hopes to open more stores in the Washington-region.