It’s a place where everyone knows your name and … what kind of toilet paper you use – the local pub inside your grocery store. Could it also become a new meet market for area singles?
The Arlington Pub inside Clarendon Whole Foods is now serving up beer and wine. Last week, the pub celebrated its grand opening with a lively crowd ready to sing for a hot bar supper. Yes, there’s also karaoke.
The entire experience of drinking while grocery shopping feels (in the very best way) straight from a Nora Ephron movie. I kept waiting for some cute girl dressed in Lululemon to bump carts with a dapper businessman only to dump wine on his suit. He tells her she can pick up his dry cleaning tab only if she’ll join him upstairs for a drink. The ice cream in his cart melts as hearts warm. And…….scene.
The lure of sipping while one shops (as long as you don’t take your drink to the parking lot, you can roam the aisles with a glass in hand) had customers lined up outside the door for the Thursday Beer O’Clock happy hour. For $5, shoppers can sample five food and drink stations placed throughout the store. This week Virginia wines will be featured.
Creating organic love connections is not the motivation behind the in-store pubs. The clever concept is simply a way for Whole Foods to give customers a broader shopping experience. The Alexandria store also has a pub, as do a handful of other stores across the country. However, should a couple who meets at a mingle tab find themselves planning a wedding, Whole Foods does offer catering….and cakes!