Confluent’s Jason Schick reveals how one department drives CX modernization

Jason Schick, general manager for the public sector at Confluent, discusses how a cabinet-level department is taking a data-driven approach to modernizing the customer experience. “They are plugging into all the data they have available to create a highly personalized experience for every individual they have to serve, and working to make sure it’s consistent across the different channels through which they communicate with constituents,” he says.