White House Social Media Survey: Followers Want More
White House social media followers want more updates from the Administration.
According to an unscientific survey conducted by the White House, only 5% of respondents said the White House posted too much information on Facebook and only 4% said there is too much information put out on Twitter, according to a post on the White House blog by Erin Lindsay.
Those numbers are in contract to the 31% who want more content on Facebook and 35% wanting more on Twitter.
More highlights from the survey:
- 50% of Facebook survey respondents were over the age of 50, with another 35% between 35 and 49. Our Twitter audience is younger, with only 32% of respondents over the age of 50. A combined 62% are over the age of 35.
- 62% reported visiting our Facebook page at least once a week. However, 93% say they read tweets from us at least once a week.
- A much larger percentage of our Twitter survey respondents are active on Facebook (80% of Twitter followers use Facebook weekly) than our Facebook respondents reported being active on Twitter (30% of Facebook fans use Twitter weekly).
- Over 50% of respondents from both surveys reported never using Flickr, LinkedIn and social bookmarking sites (such as Digg, Reddit, and Delicious).
- Over 56% share White House Facebook posts on a monthly basis and 78% have shared at least once. However, only 35% of responders report retweeting @Whitehouse on at least a monthly basis, with only 58% having retweeted us at least once.
- The top requested content includes news-oriented posts (Breaking News, the latest news from the Administration), interactive posts (ways to engage with Administration officials, announcement of live streams, quotes from major speeches as they happen) and the Photo of the Day.