Everyone survived Y2K. Now what about My2K?
The White House will use the #My2K hashtag on Twitter to discuss the fiscal cliff debate with the American people.
The #My2K hashtag is in reference to the estimated $2,200 tax increase that a “typical middle-class family of four” would see if the Bush tax cuts expire at the end of the year.
The effort is similar to a #40dollars hashtag employed by the president's supporters during the fight last December over the payroll-tax extension. In that case, deciding not to extend the payroll tax would have resulted in most workers' take-home pay decreasing by $40 per check.