Groundswell’s David Ehrlich on prioritizing automation for mission value

David Ehrlich, Managing Director, Digital Strategy, for Groundswell, discussed prioritizing process automation in agencies to maximize ROI and mission value. He emphasized focusing on the “weighted shortest job” to achieve early wins and momentum, particularly in financial automations. Looking ahead, Ehrlich predicts a shift from deterministic to agentic automation, which allows for more human-like judgment in tasks like financial audits, streamlining processes and improving efficiency over the next 12 to 24 months.