The Air Force Public Affairs Agency has updated and revised its social media guide that focuses on all force members and their families.
“Our social media team has made great strides in updating this guide,” said Air Force Public Affairs Agency Director Larry Clavette. “Airmen and families will see a lot of information they can apply to their social networking practices, whether they’ve been using social media for years or are just coming onboard with the technology.”
The guide highlights topics including using social media effectively, security awareness, social media platforms, public affairs programs and social media policy among others.
“Social media is another tool in a public affairs toolkit,” said AFPAA Chief of Social Media Tanya Schusler. “The new guide will help any Air Force public affairs office start or improve their social media program. The two most important things to remember are to have a communication plan and to engage with followers. Social media is supposed to be fun but that doesn’t mean it shouldn’t be a deliberate process.”
